Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe
The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker co-founder & executive chair; and Nuno Jonet VP product (both pictured below) Pocketmath, aims to provide both discussion and practical suggestions for publishers.
Targeting strategies that previously served advertisers will be crippled. Publishers will be compelled to evolve to survive. […]
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