Category: Data Driven Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...

Tech and publishing are coming together. Uzabase completed its acquisition of Quartz on July 31 and will pay between $75 million and $110 million, depending...

Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics consulting firm...

Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing communications. We are moving from...

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust...

Opportunity in the hyper-casual gaming space is burgeoning. Independent game developers need support in many areas to be able to maximise this opportunity. For this...

This week, JD.com has brought its unmanned store concept to Indonesia, marking the first time it is unveiling the technology platform outside China. The Chinese...

AI-enabled DSP provides agencies and brands with improved insights and total transparency to optimize campaigns in real-time London — Sizmek, the world’s largest independent buy-side advertising...

As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to get people to buy more...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Money On My Mind Recent data scandals haven’t stopped Facebook from asking US banks...

London, UK – Publishers using FreeWheel’s video monetisation platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral Ad...

Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight?...

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast;...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Joshua Koran, managing director,...