Singapore Startup Wants to Help ‘Bricks’ Target Audience via Location
Despite the rise of e-commerce marketplaces, traditional retail players still can compete successfully if they have the right tools to better target consumers in the physical realm.
This is where Singapore startup WhereIsWhere hopes to step in and offer location-based services, which it says will plug a critical hole in the industry and arm brick-and-mortar retailers with the ability to engage potential customers.
CEO and founder Terence Mak said: “We want to be the game-changer for bricks.”
Noting that these businesses never really […]
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