Customer Centricity Driving Ad Tech & Martech Convergence: Q&A with Yiorgos Hadjiandrea, Google & Jess O’Reilly, Salesforce
Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore in June, ExchangeWire speaks with panelists Yiorgos Hadjiandrea, head of media buying solutions, Southeast Asia, Google; and Jess O’Reilly, regional sales director, marketing cloud, Asia, Salesforce (both pictured below) about why the quest for customer centricity is one of the major driving factors of this convergence.
ExchangeWire: What do we mean by ‘customer-centric’ marketing?
Yiorgos Hadjiandrea, Google: Customer-centric marketing […]
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