The Tech Giants Are Coming: How Google Will Work with Out-of-Home
It will have come as little surprise to those in the Out-of-Home (OOH) industry when, last month, it was reported that Google was set to...
Category: Data Driven Advertising
Monetate Partners with Mobile1st
Partnership Delivers Best-in-Class Services and Expertise in Testing, Segmentation and Mobile Conversion Optimization for Small to Midsize Brands NEW YORK — Monetate, the worldwide leader...
Harry & David’s Omnichannel Marketing Strategy Is Starting To Bear Fruit
Loyalty has never been a problem for Harry & David, an 84-year-old company that sells and delivers premium foods and gift baskets. When December rolls...
Brand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Third Coming Of Open RTB; Unilad Faces Insolvency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm For eight years the IAB Tech Lab’s OpenRTB Working Group...
Weekly Focus: Singapore Electronics Retailer Looks to QR to Ease Payment
This week, Singapore electronics retailer Audio House has rolled out a new payment system that lets customers scan QR codes to complete their purchases; and...
Vote for Your ‘Ad Tech Personality of the Year’ & ‘Ad Tech Rising Star’
ExchangeWire announces the return of ‘Ad Tech Personality of the Year 2018’ and launches its first ‘Ad Tech Rising Star’ award. Now in its fourth year, Ad...
What An Agency Can Teach A Publisher: Gallery Media Group CEO On Being Part Of VaynerX
A year and a half ago, Gary Vaynerchuk bought PureWow, bringing together an agency and publisher under one parent company called VaynerX. “We thought we...
Panoply Lays Off Editorial Staff In Transition To Focus On Tech
Panoply, the podcast network and technology company born from The Slate Group, is cutting ties with its editorial and direct sales business to focus on...
Comic: Ski Ya Later
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...
Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX
In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide...
Why Lack of Diversity Is a Ticking Time Bomb for the Media Industry: Q&A with Jenny Biggam, Founder, the7stars
As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there’s an issue, but who does the responsibility...
Weekly Focus: Alibaba Begins One-Year Succession Plan as Jack Ma Preps Departure
This week, Alibaba Group has unveiled a one-year leadership succession plan as its executive chairman, Jack Ma, prepares to leave the company he co-founded and...
What to Expect at DMEXCO 2018
It’s the biggest week of the year for European ad tech and, after a very successful ATS London yesterday (10 September), it’s time again for...
Adform Continues Aggressive Global Expansion, Supporting Clients In Key Growth Markets
Independent ad tech platform continues significant global growth, with presence in three new regions and multiple senior leadership updates Adform, one of the world’s leading...
Publisher’s Guide: 7 Questions to Ask Before Choosing a Malware Blocking Solution
Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid solution to a persistent and...
