The Tech Giants Are Coming: How Google Will Work with Out-of-Home

It will have come as little surprise to those in the Out-of-Home (OOH) industry when, last month, it was reported that Google was set to enter the outdoor market in Germany. Last week, in Asia, the tech giant put its intention into action, announcing a partnership with outdoor media owner Asiaray in Hong Kong. In this piece for ExchangeWire, Adrian Witter, head of digital, Kinetic, explains why he believes this is just the beginning for Google, but that […]