Third-Party Data Is A Bad Habit We Need To Kick
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president...
Category: Data Driven Advertising
How DTC Retail Brands Will Fuel Their Next Phase of Growth
In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the...
Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand
In this edition of Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand; Visual AI to Help Samsung Mobile Consumers Discover & Buy Products;...
Procter & Gamble Takes Top Spot as Largest Ad Spender
McDonald’s leaps to third biggest advertiser in the UK London, UK – Feb. 12, 2019 – Procter & Gamble was the UK’s biggest spender in traditional...
Out-stream Is an Ad Exchange with a Spin on It: Q&A with Kai Henniges, Video Intelligence
Video is the holy grail of sight, sound, and motion; but what impact does ad format have on its ability to engage users? ExchangeWire speaks...
Branded Entertainment Network Sees Growth In Hollywood Data Biz
Branded Entertainment Network (BEN), an LA-based agency that specializes in product placement and influencer marketing, wants to bring a more data-driven approach to Hollywood brand...
SingPost Looks to Plug Last-Mile with More Delivery Options
The resurgence of e-commerce in Southeast Asia has helped mitigate the decline in postal mail volumes, but it has also raised last-mile delivery challenges. To...
After A Bumpy Road, Ooyala Sells Video Player To Brightcove For $15 Million
Video ad platform Ooyala is slowly being disassembled and sold piece by piece. On Thursday, Ooyala revealed it had sold its online video player to...
IAB Releases 2019 NewFronts Line-Up
Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK — The Interactive Advertising Bureau (IAB) today...
RetailTechNews Is Becoming DTCDaily
We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in...
Meet The Ex-Googlers Who Built ThirdLove, The DTC Challenger To Victoria’s Secret
Six-year-old women’s underwear brand ThirdLove considers data critical to its whole business, not just its marketing plan. The direct-to-consumer company was founded by husband-and-wife team...
TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group...
The Big Story: Is IAB DTC?
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available...
Hearst Appoints Mike Smith As Chief Data Officer
Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and...
Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning
HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that...
Intuit Plugs Into CTV, But Linear Television’s Still Got Game
Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles. “We’re doing the blocking and...
