TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers; AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP; Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud; and IAS Earns IAB Tech Lab Service Excellence Award
Trustworthy […]
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