With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech assets, and is evaluating a...
Category: Data Driven Advertising
WPP Makes Progress In 2018, But Creative And CPGs Still Cause Pain
After two years of stock declines, WPP is finally inching toward progress. The holding company on Friday reported revenue was down 1.3% in 2018 to...
HubSpot Integrates LinkedIn Ads into Professional and Enterprise Tiers of Marketing Hub
New feature allows HubSpot customers to track and optimise LinkedIn ads inside of the HubSpot platform DUBLIN, IRELAND – HubSpot, a leading growth platform, announced...
Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils...
Without A Real Programmatic Direct Plan, Publishers Face PMP Pain
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head...
Ogury Announces Major Updates to its Consent Manager
Ogury, the leading technology company specialised in Mobile Journey Marketing (MJM), has announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing...
Everything Old Is New Again: Standards as Solutions Enabling Programmatic’s Next Evolution
Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as...
Consent Fraud: A Simmering Problem That Could Scald The Ecosystem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel...
Publishers Struggle To Monetize Apple News Audiences; The Road To A Federal Privacy Law
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Newsonomics Publishers are struggling to make money from Apple News because the platform...
Why It’s Important for Marketers to Embrace UX
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take...
Broadcast Radio Giant Cumulus Joins DAX’s Programmatic Audio Exchange
Broadcast radio giant Cumulus Media is making programmatic audio sales a priority in 2019. Cumulus said Monday that DAX, the programmatic audio exchange owned by...
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding London, UK: PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the...
Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB
Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK — U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying...
Publisher Platform Adomik Launches UK office; DoubleVerify Acquires Digital Video Technology Company Zentrick
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik...
Inside Xandr’s Pitch To Agencies
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going to have to convince agencies...
YouTube’s Latest Brand Safety Scare Is Very Different From 2017
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube campaigns over ads monetizing violent...
