Out-stream Is an Ad Exchange with a Spin on It: Q&A with Kai Henniges, Video Intelligence
Video is the holy grail of sight, sound, and motion; but what impact does ad format have on its ability to engage users? ExchangeWire speaks with Kai Henniges (pictured below), CEO and co-founder, Video Intelligence, who explains why video advertising must be in a contextual environment to create trust between users and publishers.
ExchangeWire: What is the importance of contextual video and creating the best video environment for the end user?
Kai Henniges: The digital media space needs to learn from past […]
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