Everything Old Is New Again: Standards as Solutions Enabling Programmatic’s Next Evolution
Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as ever, a healthy dose of the new. However, it’s been the recent upgrading of two very well-established technical standards really generating some genuine excitement amongst digital ad product specialists, writes Jonas Jaanimagi (pictured below), technology lead, IAB Australia, in this piece exclusively for ExchangeWire.
The first is the OpenRTB protocols, which underpin programmatic operationally and were […]
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