Category: Data Driven Advertising

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher...

Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which...

GroupM is still trying to be simpler for clients to navigate. To propel that effort, the WPP-owned media buying arm promoted Evan Hanlon to the...

Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted. In digital marketing the most...

Advertising is a game. How do you play to win? Daniel Henriksen (pictured below), head of outcome media planning, Xaxis Asia Pacific, explains why using...

Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s...

Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major TV networks to sell their...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts...

For International Women’s Day 2019, ExchangeWire speaks with senior women in ad tech and martech, from data scientists, to heads of marketing, to founders and...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...

In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists with Food Delivery Partnership; Tmall...

Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I wish you guys would work...

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Branding and performance are two sides of the same coin. Maybe that’s why they can never...

Tapad’s technology enhances Bidtellect clients frequency capping and audience extension capabilities cross device. New York, NY — Tapad, a global marketing technology company and leader...

Programmatic will be key to Spotify’s ability to scale as it expands from a music platform to an audio platform with spoken-word content. Since launching...

Advertising technology specialist expands its focus on growing digital TV market LONDON — IPONWEB, an industry pioneer and world leader in the development of advanced...