Copenhagen INK

As Spotify Wades Into Podcasts, Programmatic Is Top Of Mind

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Programmatic will be key to Spotify’s ability to scale as it expands from a music platform to an audio platform with spoken-word content. Since launching its audio capability in 2016, Spotify’s programmatic business has grown to capture 20% of all ad revenue on its platform. In addition to a self-serve platform launched in 2017 that… Continue reading »

The post As Spotify Wades Into Podcasts, Programmatic Is Top Of Mind appeared first on AdExchanger.


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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.