Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising. ExchangeWire speaks...
Agencies need access to unique data sources to bring strategic value to their clients. Publicis said Monday it is in talks to acquire Epsilon from...
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms...
Less than a year after stepping into the CEO role at Comscore, Bryan Wiener is stepping out of it. In a statement late Sunday night,...
Leader will infuse data into everything the agency does Columbia, MD – Merkle, a leading technology-enabled, data-driven performance marketing agency announces that B-to-B media and marketing...
Customer data platforms (CDPs) are commonly associated with enterprise-level brands, with many providers refusing to work with smaller firms due to several factors, including the...
SINGAPORE — Pocketmath, a global leading technology company that provides programmatic advertising solutions, announced a new feature to Pocketmath PRO, its enhanced mobile demand-side platform...
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK;...
Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency,...
It’s a challenging time for agencies, so it’s not surprising that the 4A’s Decisions conference in Washington, DC, this week served as an industrywide pep...
A report from eMarketer published this week suggests that Facebook and Google’s dominance of the UK digital advertising market has continued to increase, with a...
Hearts & Science US CEO Erin Matts will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019 in San Francisco. It’s...
LOS ANGELES — Global advertising technology leader The Trade Desk (Nasdaq: TTD) is pleased to announce that Lise Buyer has joined its board of directors. Buyer is the...
Whilst ‘big data’, ‘GDPR’, and ‘personalisation’ are now part of the common lexicon, a significant proportion of companies are still hesitant to adopt agile processes...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Samsung’s Sneaker Party Samsung laid off several people in its marketing group for inappropriate...
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