Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year
Snapchat burst onto the scene earlier in the decade, and has remained an independent social media platform, despite several competitors being absorbed by Facebook or fizzling out into obscurity. Yet, as discussed below, it remains a lesser-picked platform by travel marketers, despite increasing digital ad spending in the industry. Writing exclusively for ExchangeWire, Chris Blaine (pictured below), VP EMEA at Sojern discusses the reasons why travel marketers are unconvinced by Snapchat’s offering, eschewing it in favour of alternative platforms.
It’s been […]
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