Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in...
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric,...
Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting...
Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy...
On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines...
Before Brazil defeated Croatia at Arena de Sao Paulo to open the 2014 World Cup, the Coca-Cola Co. unfurled across the pitch the fruits of its...
Free ad-serving might be bad business for all but the biggest players in ad tech. AdZerk, an ad selling platform for publishers, sent a notice...
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power...
There are dozens of digital ad startups ready to sell in the mobile and social categories, and IgnitionOne aims to grab a couple. The company, which bought...
We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for...
Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26...
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as...
Wednesday, June 25, 2014 Location: New York, The Multiscreen Frontier Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers...
Thursday, June 26, 2014 Location: San Francisco, Extension Initiation: Learn How Pubs Got Their Programs Rolling Via Admonsters
More
