Walmart: The New Media Agency
Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about...
Category: Data Driven Advertising
Yahoo Gets Video Distribution With Rayv; Is A Video Ad Platform Next?
Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company...
BrightRoll CEO: Why The Buy And Sell Side Must Unite
Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack...
Vevo’s ‘Post-Roll’ Mobile Strategy
Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound...
Is SundaySky The Criteo Of Video?
The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content....
Programmatic USPs Need Auditing And Testing
One of ExchangeWire’s ‘inside sources’ shares views views on why they are bored of the same old ‘USPs’, and why rigorous testing of media platforms is...
The New Star Of The Shopper Marketing Suite
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this...
Time To Grow
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research....
Measuring Mobile’s Ability to Make Money
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Is It Time To Break Up With Your Managed Services Provider?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance...
How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for...
ATS Singapore Now SOLD OUT!
ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet...
Living In Levi’s: CMO Jennifer Sey’s Focus On ROI, Efficiency And Stature
In two weeks, Levi Strauss & Co. will launch a campaign focusing on a broader, more inclusive brand direction – one that also ties its...
The Bartender’s Guide To Blending Better Mobile Audiences
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Demand-Side Lineup
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
