AdMonsters Meetup: The Multiscreen Frontier

Wednesday, June 25, 2014

Location: New York,

The Multiscreen Frontier

Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers want to reach their audience. Getting content and creative to the eyeballs in front of each of these screens can be difficult enough, but connecting campaigns and data across devices is a whole other can of worms. In an efficient manner as well? Oy vey.

Via Admonsters

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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