by Copenhagen INK ·
On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines in-browser video viewability as an ad that is at least 50% in view for at least two continuous seconds, there’s little agreement in the industry on what, exactly, constitutes video […]
Via: AdExchanger
Tags: adad combinationad mediaad networkbrowserimpressionsmediamedia buyMedia Landscapemedia mixmedia planmediabrandsvideo
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
by Copenhagen INK · Published 09/01/2016
by Copenhagen INK · Published 22/03/2013
by Copenhagen INK · Published 10/10/2013
More
