AdExchanger | Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantage...
Combine Audience and Retail Sales Data to Measure Offline Sales from Online Ads for CPG Brands and Retailers NEW YORK and CINCINNATI – Eyeview, the leading personalized...
AdExchanger | While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from...
In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN &...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocking, Tackling The rise of ad blocking, the ad sector’s bogeyman of...
AdExchanger | AdRoll wants to be known as more than purely a retargeter with its rollout Wednesday of “Prospecting,” a pool of potential customers a...
Former Executives from Oracle, Shazam Will Focus on Further Strengthening PubMatic’s Offering to Publishers REDWOOD CITY, Calif. – PubMatic, the marketing automation software company for...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lévy Bursts Writing for The Drum, Publicis Groupe chief Maurice Lévy pens...
AdExchanger | Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle...
Four key agencies operational within first month as programmatic continues to take hold LONDON – AOL Platforms, a division of AOL, and Multi Channel Network...
NEW YORK – Telsey Advisory Group LLC (TAG), a leading equity research, trading, banking, and consulting firm, will hold its first Advertising and Measurement Trends...
AdExchanger | IPG Mediabrands’ trading desk Cadreon is no longer defined as a trading desk, according to Cadreon’s global president, Arun Kumar. “We see ourselves...
AdExchanger | As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook,...
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