AdRoll Scoots Up The Funnel With ‘Prospecting’
AdExchanger |
AdRoll wants to be known as more than purely a retargeter with its rollout Wednesday of “Prospecting,” a pool of potential customers a brand can reach into to improve incremental reach. This pool is fed by a stream of anonymized advertiser data called IntentMap, culled from the vendor’s 20,000 advertiser clients who opt in. About… Continue reading »
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