Can Branded Content Validate Yahoo’s Tumblr Buy?
AdExchanger | Since Yahoo’s maligned acquisition of Tumblr, many insiders have questioned its value as a marketing tool. Yahoo has made some overtures toward answering...
Category: Data Driven Advertising
Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically
Innovative, Dynamic Offering Identifies Unique Insights to Improve Customer Targeting & Campaign ROI Boston – Digilant, a leading global programmatic media company that partners with...
Ad Tech in Cannes; Rubicon’s Mobile Landmark
In this edition of Exchangewire’s Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines....
‘Fast-track Asia’ Main Driver of Global Ad Spend; Blismedia Working to Add “3rd Dimension” to Location Data
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ‘Fast-track Asia’...
The Fact That You Can Doesn’t Necessarily Mean You Should
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive...
Creative Still Rules At Cannes; Placed Gets New Partnerships
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack...
Getting The DMP Integration Right
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
22squared Taps Videa for First Programmatic Test with Linear TV
Videa’s Programmatic TV Advertising Solution Powers Campaign for PGA TOUR Superstore Opening Atlanta – Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television,...
ExchangeWire Cannes Lions Special
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech...
For Global Advertisers, All Roads Lead To Mobile
AdExchanger | IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s...
Why Cyber Security Experts Are Taking Aim At Sourced Traffic
AdExchanger | The mistaken belief that there’s an infinite supply of targetable inventory on the Internet keeps fraud viable. That’s a key takeaway from a...
Razorfish, Omnicom Heavyweights Make The Leap To Merkle
AdExchanger | Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within...
Global Moments Top the 2015 Cannes to Cannes YouTube Ads Leaderboard
With Cannes Lions 2015 on the horizon, YouTube has released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since...
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
L’Oréal Beautifies Its Paid Media Investments With CRM
AdExchanger | L’Oréal, owner of 28 beauty lines including Garnier, Maybelline and Lancôme, knows consumers are increasingly multibrand shoppers. For years, it segmented customers simply...
