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ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path optimisation; Programmatic Guaranteed: Smart is now activated globally within Google Display & Video 360; CAN launches ethical advertising initiative; IX Open highlights: Index Exchange covers new programmatic industry leaps in identity, speed and partner value; and Adjust secures one of […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.