Digital Video & Connected TV: Q&A with Chris Bennett, Pixability

There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services.
So how can advertisers ensure they stay relevant in this evolving industry? Speaking to ExchangeWire, Chris Bennett, Managing Director, EMEA at Pixability discusses how advertisers can use the growing popularity of video to their advantage.
ExchangeWire: Digital video ad spend is set to overtake TV by 2022. Would you say the industry is […]

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Via ExchangeWire

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.