As Ad Blocking Grows, What Legal Recourse Do Publishers And Marketers Have?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Category: Data Driven Advertising
Zynga Makes A Play For Ad Dollars As It Faces A Mobile, Post-Facebook Future
AdExchanger | There was a time around 2009 when you couldn’t talk about Zynga without also talking about Facebook. Back then, FarmVille, CityVille and CafeWorld...
How Frito-Lay Levels The Playing Field Between TV, Digital And Offline For NFL Promos
AdExchanger | Frito-Lay, the $14 billion chip-and-dip division of PepsiCo, wants to engineer 360-degree marketing programs. Ram Krishnan, CMO of Frito-Lay North America, recently outlined...
ChoiceStream Unveils Political Programmatic Offering for the 2016 Election Cycle
ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages...
Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to...
Online Advertising Pushes Forward as the Healthiest Channel in the Marketing Industry
Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better,...
Fueled By Mobile And User Growth, Facebook’s Q3 Earnings Beat Expectations
AdExchanger | Facebook continues to see hand-over-fist growth in its ad revenue and user base, according to its third-quarter earnings report, which pegged overall advertising...
Rocket Fuel Promotes Sales Chief Randy Wootton To CEO
AdExchanger | Eight months after former CEO George John stepped down and the company started a search for his replacement, Rocket Fuel has decided to...
Criteo Pools Data From Over 6,000 Brands To Power Its Device Graph
AdExchanger | Criteo is prepping a Universal Match product as a serious contender in the cross-device arms race. The company is pooling anonymized data from...
IAB Tech Lab Releases VAST 4.0 for Public Comment
Updates Help Publishers Monetize Long-Form Video Content Through Improved Delivery & Measurement of Digital Video Advertising NEW YORK – The IAB Technology Laboratory announced the...
Facebook’s DSP: Will the Data Be Enough in a Programmatic World?
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
Internet of Things: The Future
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity...
Solving The ‘Law Of Ad Blocking’
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Tony Ralph, director of advertising...
Clypd And SpotX Team Up With TiVo To Translate Digital Ad Exposures Into TV Speak
AdExchanger | Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will...
TD Bank Is Planning To Add Context Awareness To Its Mobile App
AdExchanger | It’s nice to present a customer who has previously demonstrated a love for, say, ice cream with a coupon for a discounted cone....
