IAB Tech Lab Releases VAST 4.0 for Public Comment

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Updates Help Publishers Monetize Long-Form Video Content Through Improved Delivery & Measurement of Digital Video Advertising NEW YORK – The IAB Technology Laboratory announced the release of VAST 4.0 for public comment. The revision offers improvements in the delivery and measurement of video advertising, including sophisticated tracking options for clients, the ability to select ads

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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