New York – Tapad, the leader in cross-device marketing technology, announced the availability of VisualDNA’s psychographic audience-profile data within Tapad’s media platform. Starting today, clients...
AdExchanger | In the four months since Verizon’s acquisition of AOL closed, AOL absorbed Microsoft’s advertising business, dropped $238 million on Millennial Media and Verizon revised its privacy policy...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video...
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
Location: New York City Wednesday, December 02, 2015 Via Admonsters
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data...
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’...
Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin...
AdExchanger | Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the...
Do you ever feel like you’re rolling dice with your ad tech? Every day, publishers are experimenting and gambling — each hoping to discover a...
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
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