Data Unleashes Value in Programmatic Video
Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a...
Category: Data Driven Advertising
Google Adds Programmatic Support For Native Ads
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
Teradata Cuts Ties With The Marketing Stack
AdExchanger | While many tech companies are entering the marketing cloud business, Teradata is saying sayonara. Although it acquired Dutch data management platform FLXOne in...
Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its...
German Media Giant RTL Group Adds To Its Video Tech Chest By Leading $15M Investment In VideoAmp
AdExchanger | German entertainment media network RTL Group has led a $15 million Series A investment in VideoAmp, a Santa Monica, Calif.-based startup focused on...
Swrve Completes $30 Million Financing Round and Acquisition of adaptiv.io
Capital and acquisition to expand Swrve’s leadership in the mobile marketing engagement space San Francisco, CA – Swrve, a leader in the mobile marketing engagement space,...
Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
Financial Times Talks Progress On Time-Based Buying
AdExchanger | Since the beginning of the year, the Financial Times has been selling time-based ads, where the advertiser pays only for ads that have...
The Viewability Illusion
Viewability as a metric is currently a ‘work in progress’. In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the...
Vibes Recognized In New Mobile Engagement Automation Report
Independent Research Firm Cites Vibes in Vendor Overview That Also Includes Adobe, IBM, Oracle and Salesforce along with 15 Others CHICAGO – A new report...
5 Things Businesses Need to Know About Data Science
Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential, it is also important to...
Time Inc. Has Mobile Gaming On The Mind With Trivia Crack Partnership
AdExchanger | Why did Time Inc. decide to partner with Etermax, the Buenos Aires-based game studio responsible for the hugely popular app Trivia Crack? a)...
CPAX Adds Four Publishers, Runs 1 Billion Impressions A Month
AdExchanger | The Canadian publisher coalition CPAX officially added four new publishers (Metroland Media, Winnipeg Free Press, St. Joseph Media and Blue Ant Media) on...
Latin America Leads Mobile Ad Growth; VOD Surpasses TV in Brazil
In this week’s LATAM Roundup: Brazil, Mexico, and Argentina are in the global list of highest mobile traffic; survey shows 82% of Brazilian audience for...
Publishers And Marketers Are Anteing Up – And Networks Are Folding
AdExchanger | Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction....
Reaching Critical Mass With Publisher Co-operatives
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general...
