The Collision of Data & Culture
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in...
Category: Data Driven Advertising
To Secure The Future Of Programmatic Direct, We Need Industry-Standard Terminology
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Asia Brands Must Ready Programmatic Journey
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for...
Asia Consumers Still Served Irrelevant Ads; Indonesia Sees Growth in Mobile Ad Spend & Supply
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and in this edition: Most Asian...
Salesforce’s New Segmentation Features Tread DMP Territory
AdExchanger | Some of Salesforce Marketing Cloud’s new products, rolled out Wednesday, seem to mimic the capabilities of a data management platform (DMP) – software...
OpenX Named As One of Advertising Age’s Top Fifty Best Places to Work for 2015
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, today announced it has been recognized by Advertising Age as one...
Washington Post CRO Jed Hartman: If Content Is King, The Platform Is Queen
AdExchanger | Have you looked at The Washington Post’s website lately? The storied publication is enjoying a breakout year. In October, it posted 66.9 million...
Chief Privacy Officers Shouldn’t Be The Last To Know
AdExchanger | Chief marketing officers and chief privacy officers have very different ways of looking at the world. “Are there any marketing folks in the...
Viewbix Launches Video Analytics Platform: Viewbix Insights
New video campaign performance metrics increase campaign performance by 650% and prompt brands to look beyond the video view and CTR to define video advertising...
From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
Behind The Data Cloud, The Basis Of Oracle’s ID Graph
AdExchanger | Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For...
Publishers Rejoice Ad Network Shutdowns
AdExchanger | LiveRail and AppNexus removing resellers from their respective platforms last week were two more nails in the ad network coffin. If any publishers...
Customer Understanding Provides Fuel For Your Marketing Stack
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues
This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the...
The Industry Starts To Rally Around Location Data Accuracy, But It’s A Long Road Ahead
AdExchanger | Accuracy is a spectrum when it comes to location data. And because there’s no systematic way to discern between different types of location...
Black Friday is Better Online: Criteo Data Reveals eCommerce Takes Over the Entire Shopping Period
On Black Friday, 32 percent of eCommerce transactions occurred on a mobile device Bounceback Tuesday sees a major spike in online sales for key retail...
