AdExchanger | When Adam Warburton – head of mobile at British foreign currency exchange company Travelex – came to Barcelona for last year’s Mobile World...
AdExchanger | Facebook’s Atlas ad server promises to deliver marketers a superior way to measure campaigns compared to DoubleClick, which commands the lion’s share of...
On Day One of Mobile World Congress, New Leadership Announced to Drive Global Mobile Strategy, Growth, and Innovation NEW YORK – AOL announced that Mark...
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress....
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns...
AdExchanger | Devices and hardware will come and go. “Which is why the future is absolutely about mobility,” said Lisa Donohue, CEO of Publicis Groupe’s...
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
AdExchanger | For Honda and other automotive advertisers, TV tentpole events such as the Super Bowl are their main drivers of brand awareness. But mobile has...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown,...
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers are leveraging their TV advertising...
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Zohar Dayan, co-founder and...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
AdExchanger | Last September, BrightRoll COO Bruce Falck became CEO of the troubled ad tech company Turn. It’s an interesting time for Turn. The company...
Delivers Maximum Publisher Value Through One Platform with Open Access; Integrates Tapjoy as First Partner BERLIN – Fyber, a leading mobile advertising technology platform, today...
In this week’s LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo, Brazil; another acquisition for WPP...
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