Data Driven Advertising / DMP / DSP / RTB

The Secret To Facebook’s $67 Billion Ad Machine

by Copenhagen INK · 19/07/2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech platform combined, including Google’s network… Continue reading »

The post The Secret To Facebook’s $67 Billion Ad Machine appeared first on AdExchanger.

Via: AdExchanger

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

I've seen so many acquisitions done the wrong way: Christian de la Villehuchet 27/11/2023
On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
Gen Z does not care if your brand is popular 27/11/2023
Why branded sonic is more effective than licensed music.
A fabricated account of how judging the humour category in Cannes could play out 27/11/2023
Ben Middleton, chief creative officer at Creature, imagines what it will be like to judge the "Humour in branded communications" category at Cannes next year.
How marketers have become secret weapons in the great pitching wars 27/11/2023
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
Dentsu appoints global chief strategy officer for media 27/11/2023
Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
The rise of in-game marketing and eSports in China: A guide for brands and businesses 27/11/2023
The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.
Moves and win roundup: Week of November 27, 2023 27/11/2023
All the latest moves and wins from RGA Australia, BBH India, Sling and Stone, Hatched, Nielsen, and more.
40 Under 40 2023: Anisha Iyer, OMD 27/11/2023
A force to be reckoned with, OMD India CEO Anisha Iyer is a shining example of the country’s leading female role models in digital and technology advertising.
Veteran Matthew Godfrey returns to advertising with MediaMonks 27/11/2023
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.
Cadbury 5 Star envisions a future where AI works and humans do nothing 26/11/2023
Cadbury 5 Star has rolled out a campaign 'nothing university', where it advocates for work-life balance and encourages the adoption of AI.

I've seen so many acquisitions done the wrong way: Christian de la Villehuchet 27/11/2023
On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
Gen Z does not care if your brand is popular 27/11/2023
Why branded sonic is more effective than licensed music.
A fabricated account of how judging the humour category in Cannes could play out 27/11/2023
Ben Middleton, chief creative officer at Creature, imagines what it will be like to judge the "Humour in branded communications" category at Cannes next year.
How marketers have become secret weapons in the great pitching wars 27/11/2023
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
Dentsu appoints global chief strategy officer for media 27/11/2023
Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
The rise of in-game marketing and eSports in China: A guide for brands and businesses 27/11/2023
The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.
Moves and win roundup: Week of November 27, 2023 27/11/2023
All the latest moves and wins from RGA Australia, BBH India, Sling and Stone, Hatched, Nielsen, and more.

The Secret To Facebook’s $67 Billion Ad Machine

More Marketing News

Also consider visiting… (sites in Danish)

Advertising news

Press releases

News Categories

Marketing news from APAC