Data Driven Advertising / DMP / DSP / RTB

The Secret To Facebook’s $67 Billion Ad Machine

by Copenhagen INK · 19/07/2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech platform combined, including Google’s network… Continue reading »

The post The Secret To Facebook’s $67 Billion Ad Machine appeared first on AdExchanger.

Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

Ask your mates if they’re okay, says timely campaign 10/09/2024
Australian suicide-prevention organisation R U OK? releases sobering campaign about the importance of regular check-ins with friends and family.
Kraft mimics social trends to capture the attention of Zillennials 09/09/2024
The social led campaign by Rethink is intended to fit seamlessly into FYP streams.
Peroni picks McCann for global creative account 09/09/2024
McCann London leads McCann Worldgroup to victory in four-way pitch.
Paralympics brand advertising that struck gold 09/09/2024
Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.
Hakuhodo launches new entity to drive internal startup innovation 09/09/2024
Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
Move and win roundup: Week of September 9, 2024 09/09/2024
Amplify, Hatched, M&C Saatchi, BBDO Guerrero, 34Sevn and more in our weekly roundup.
How creativity can enhance customer experiences 07/09/2024
Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.
Everything you need to know ahead of Google’s antitrust trial 07/09/2024
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever 07/09/2024
It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.
Campaign Asia-Pacific announces key editorial appointments 06/09/2024
Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

The Secret To Facebook’s $67 Billion Ad Machine

Advertising news

Also consider visiting… (sites in Danish)

News Categories