This Penn. Tourism Board Is Getting Smart About Digital Measurement
AdExchanger |
Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across northeastern Pennsylvania and represents a consortium of hotels, restaurants and activity providers, which makes it difficult to gather real-time metrics on visitation. “Someone might click on an ad and visit our website,… Continue reading »
The post This Penn. Tourism Board Is Getting Smart About Digital Measurement appeared first on AdExchanger.
