Best of the week: Instagram has a pod problem
This week, our top stories examined the proliferation of Instagram comment pods, Amazon’s continued expansion and more. As always, a full list of these articles...
Category: Asia
Simply Measured Research Points to Increase in Social Marketing’s Importance
More important than ever. That’s what Simply Measured has to say about social marketing. A pioneer in social analytics, the company has just released its...
Indonesia is Instagram’s largest APAC market
Instagram now has more than 45 million monthly active users in Indonesia – up from 22 million in early 2016. This makes Indonesia Instagram’s largest...
DAN acquires Sokrati in India; launches Merkle brand
Dentsu Aegis Network has signed a definitive agreement to acquire Sokrati, India’s data-driven performance marketing and analytics agency, launching Merkle in the country – the...
GCH Retails appoints UM as media partner
Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been appointed by GCH Retail as its media AOR. GCH Retail is the owner...
Data pick of the day: 1 in 5 onliners in APAC watch eSports
According to GlobalWebIndex, online adults in Asia Pacific are 32 per cent more likely than the global average for watching eSports tournaments as 21 per...
Digital transformation in Indonesia is no longer just a buzzword: Pure Storage
Global study reveals that digital transformation gaining momentum in Indonesia, but businesses struggle with optimal strategy. Via DNA
Payment platform Stripe integrates Alipay and WeChat Pay
Stripe intends to open access to lucrative Chinese market with Alipay and WeChat Pay integration. Via DNA
Falcon.io Says New Instagram Measurement Offering Can Enhance Content Strategy
MMW learned Tuesday that Falcon.io — a social media management and customer experience (CX) platform — now allows customers to grow their business and guide...
The living room big screen: How marketers reach audiences with connected TV
byEric Hoffert, SVP video technology, AppNexus By the end of this year, 58% of the US population will own a connected TV (CTV) device, according...
This could happen to you | Digital Transformation errors to avoid!
Every era sees changes. What qualifies the challenges of digital transformation in modern times is not so much the epoch-reaching ‘impact’ of these as much...
Isobar sets up global commerce practice
Isobar, part of Dentsu Aegis Network, has launched a global Isobar Commerce practice, delivering commerce experiences for clients through globally-integrated platforms and solutions that are informed...
JWT launches AI solution Pangaea for employees
J. Walter Thompson Company has launched Pangaea, an internal AI solution that allows anyone in its global network to ask questions and get answers from any...
C1X & adGeek partner in Taiwan
C1X (Class One Exchange) has partnered with adGeek in Tawain. This relationship brings in over 100 premium publishers in Taiwan to be available on C1X’s...
From Snake to Flappy Bird: The Rise of Mobile Gaming
Over the last few years, mobile games have become a significant staple of popular culture around the world. Games like Angry Birds, Pokémon Go, and Kim...
First day of Hotshotz grand finals off to a good start
Gamers, cosplayers, modders and the community got together to celebrate their favourite geeky past-times Via DNA
