GCH Retails appoints UM as media partner
Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been appointed by GCH Retail as its media AOR.
GCH Retail is the owner of some of Malaysia’s top retail brands. The company owns and operates Giant, Cold Storage, Mercato, TMC and Jasons in Malaysia and UM will handle all its media planning and buying across traditional media.
Commenting on the new media partnership, Marketing Director of GCH Retail, Saki Goh said, “We were looking for an agency to bring a fresh approach to retail. They demonstrated an insightful strategy and story, and the chemistry was just right.”
On winning the account, Managing Director of UM, Amit Sutha said, “We are very excited to partner with GCH Retail. With mainstay brands like Giant and TMC, and niche challengers like Mercato and Jasons, it is interesting to see how we will be able to look at smarter ways to synergise media investments with in-store traffic and business transactions.”
The appointment commences on August 1, 2017.
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