C1X & adGeek partner in Taiwan

C1X (Class One Exchange) has partnered with adGeek in Tawain. This relationship brings in over 100 premium publishers in Taiwan to be available on C1X’s exchange platform.

Commenting on the association, Swaminathan Iyer, VP & Head of Business APAC said, “It’s a unique opportunity to have the top premium publishers in Taiwan available on C1X SSP through the adGeek relationship. Now advertisers can access this unique supply on C1X DSP and other DSPs connected to C1X supply across the world. This partnership has put premium publisher supply in Taiwan which is not easily accessible from the outside, programmatically to be available globally. The integrations will make these publishers also available on C1X Inventory discovery platform which benefits advertisers to access this premium guaranteed supply programmatically without any Deal ID or PMP.”

Stating about the partnership, James Chen, Vice President of adGeek said, “adGeek partnered with C1X to provide a comprehensive solution for both our publishers and advertisers. C1X’s platform can provide a more complete solution to meet the digital marketing needs of our advertisers. At the same time our publishers can get better yield on their inventory. Consumers are consuming media differently today in Taiwan. Hence media buying has moved from website buy to audience buy. This has sparked the growth of Programmatic buying but advertisers are still looking for audience within premium sites. Hence, we partnered with C1X to facilitate PMP(Private Marketplace)/ Programmatic Guarantee buys for our advertisers and publishers.”

Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centers in San Jose, Chennai, and Bengaluru.

adGeek’s helps website publisher and advertiser achieve their objectives.

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Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.