As branded content pivots to video, publishers face new challenges
Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for those marketing dollars...
Category: Asia
Week in Review: Double edged sword called DFTZ
So the DFTZ has been launched with 1,972 Malaysian SMEs poised to capture exports markets, says the government. But will they? Can they? Via DNA
Sony Xperia XZ Premium: Understated design, overstated performance
A smartphone that looks a bit dated, but feels like it is ready for next year. Via DNA
Astound Commerce Study Reveals Amazon’s Holiday Dominance
This year, online holiday spending is expected to overtake in-store spending for the first time ever, according to Deloitte. Consumers are projected to gravitate towards...
The untapped goldmine of learning that no one knows about!
“I don’t think much of a man who is not wiser today than he was yesterday.” ~ Abraham Lincoln Information is a source of learning. But unless...
Cheil promotes Pully Chau to CEO role for Greater China
Cheil Worldwide has promoted Pully Chau as CEO of Cheil Greater China. Previously the COO of Cheil Greater China for the past two years, Ms...
Joe Yu rejoins PHD HK as Content & New Business Development Director
To accommodate the increasing demands of new business growth, PHD Hong Kong has appointed Joe Yu in the newly created role of Content and Business...
Sizmek partners with DoubleVerify, comScore & IAS on video metrics
Sizmek Inc., the independent buy-side advertising platform has partnered with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement....
Report: Shift to Multi-Cloud Architectures Requires New Data Management Approaches
Leading enterprises are increasingly turning to the Cloud as the go-to platform for managing explosive data growth. Companies are shifting to hybrid and multi-Cloud architectures...
3 times authenticity mattered in influencer marketing campaigns
by Gloria Stitt, VP of marketing, Julius The common denominator in any successful influencer marketing campaign is finding the right way for an influencer to...
Brand safety & video: Four Qs marketers should ask
Video is everywhere and is continuing to gain popularity over text as the preferred way that people consume media. Facebook recently announced a push into...
Digital ad spend in HK to grow 14% in 2017: Research
Hong Kong’s digital advertising expenditure is set to grow by 14 per cent this year and expected to reach USD 639 million, according to eMarketer’s...
Google’s 10 tips for SMEs to leverage digital marketing
In Singapore, 88 per cent of consumers used a store locator on Google to find a business, and look to the Internet to find a...
Data pick of the day: China leads online shopping
Chinese digital consumers are the most avid online shoppers, with 83 per cent reporting purchasing a product online in the past month, according to GlobalWebIndex’s...
Verto Analytics Releases Consumer Behavior Trend Report for 2018
Ahead of the weekend, Verto Analytics, a consumer-centric measurement company, released a new report titled “Consumer Behavior in 2018: Four Trends to Watch.” The report...
Survey: Your take on the brand safety epidemic
The post Survey: Your take on the brand safety epidemic appeared first on Digiday. Via DigiDay
