Omnicom Media Group Thailand appoints Jirasda Limsuwan as Head of Digital
Omnicom Media Group Thailand has appointed Jirasda Limsuwan to lead the group’s digital offering. Ms Limsuwan will work closely with the senior leadership teams of both...
Category: Asia
Dynatrace acquires Qumram
Dynatrace, the digital performance management company, has acquired Qumram, a privately held company offering advanced session replay technology for mobile and web applications, for an undisclosed...
OPINION: 5 Predictions for Affiliate Marketing in 2018
The following is a guest contributed post from Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact Radius. Nearly all brands are now looking...
Social commerce driving adoption of digital payments
Social media channels are no longer just networking platforms but have become digital marketplaces, where merchants and consumers buy and sell goods and services, according...
Havas Group acquires digital agency Immerse in Malaysia
Havas Group is strengthening its capabilities in the growing Malaysian market with the acquisition of digital agency Immerse, which will integrate the Group’s creative operations...
adidas expands digital presence and launches new adidas app
‘To you, for you, with you’ is the motto for the new adidas app, which the sporting goods company revealed at Dreamforce, Salesforce’s software conference,...
AppNexus launches programmable demand side platform
AppNexus has launched the AppNexus Programmable Platform (APP), a programmable Demand Side Platform (DSP). APP harnesses advanced machine learning to help professional traders execute highly customised and...
Barstool Sports expands into pay-per-view amateur boxing
ESPN might not be ready for the Barstool Sports’ brand, but Barstool is ready for backyard brawling. The Chernin Group-owned digital publisher has acquired the...
The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]
Analysis of recent surveys, research reports, and academic papers show influencer marketing has become increasingly popular throughout the past year. However, many marketers are still...
WeLab raises US$220mil, wins Alibaba backing
The new strategic financing round follows its previous Series B, the second largest in the world in 2016. Via DNA
PasarTap collaborates with state government to launch in Penang
The online grocery platform will launch in the northern state in December. Via DNA
WPP leads new business rankings: R3
The first nine months of 2017 have been a positive one from a new b usiness perspective for WPP, with over 1,300 wins and $579m...
Monash University urges people to look at the world through ‘a different lens’
Monash University and Y&R Melbourne have created a five-part documentary series entitled, ‘A Different Lens’. The series, geared towards future staff, postgraduates and industry leaders,...
Adobe hires Nick Boyle to lead Experience Cloud sales in APAC
Adobe has appointed Nick Boyle into the new role of Managing Director, Experience Cloud Sales – APAC reporting to Paul Robson, President of Adobe Asia...
Ogilvy Melbourne bolsters strategic offering with new hires
Ogilvy Melbourne has appointed two new hires bolstering its strategic offering. Virginia Pracht has been appointed as the new Head of Strategy and Dominic Counahan...
OPINION: How Chatbots Are Being Built Incorrectly By Businesses Today
The following is a guest contributed post from James Ramey, CEO of DeviceBits. Chatbots have been making a stronger appearance in more businesses today. If...
