The Rundown: Vice is a headwind for digital media hopefuls
In this week’s Rundown: Distributed media still isn’t pulling in big bucks for publishers, and why Vice Media’s revenue woes could be a setback for...
Category: Asia
Programmatic glossary: Do you know your PMPs from your OMPs?
We recently worked with a major publisher in the Philippines on a private marketplace (PMP) deal, which they wrongly assumed was a programmatic guaranteed deal...
Ikon Australia names Lesley Edwards as CEO
WPP AUNZ’s Ikon has appointed Lesley Edwards as National CEO, in a move that completes a year-long, agency leadership restructure. Ms Edwards, a six-year Ikon...
Havas Media SG promotes Russell Lai to GM role
Havas Media Singapore announces the promotion of Russell Lai, currently the Executive Director to the role of General Manager. Mr Lai joined Havas Media three years...
CRMG hands media duties to OMD Hong Kong
OMD Hong Kong has been commissioned by CRMG Holdings Ltd (CRMG) to handle the integrated media responsibilities of its home furnishing and lifestyle brands, following...
NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine...
TheSugarBook – sweet endings or bitter disappointment?
The controversial Asian dating app has ruffled a few feathers recently but what is all the fuss really about? Via DNA
Fusionex wins Malaysia Airlines project for information collaboration and data management platform
Platform will allow for collaboration within the company and facilitate messaging and information sharing between employees. Via DNA
Top 4 Facebook Video Ad Trends to Try in 2018
The following is a guest contributed post from Brian Bowman, CEO of Consumer Acquisition. Digital and mobile video advertising have been on the rise among...
Digiday Research: Communication is at the heart of media transparency problems
At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 media-buying executives from major agencies across...
2018’s biggest trend? Rejuvenate the advertising model
In today’s marketing meritocracy, the media landscape is overloaded with irrelevant, annoying and repetitive advertising. Spamming, fraud and dubious metrics of measures are all too prevalent....
Loris Nold named Publicis Groupe APAC CEO
Publicis Groupe has appointed Loris Nold as CEO of Publicis Groupe APAC, strengthening the Groupe’s ambition to develop its activities further in this strategic region and to...
Jill Orr joins Eyeota as COO
Eyeota, the audience data platform, has appointed Jill Orr as the company’s first Chief Operating Officer. Based in London, Ms Orr is responsible for scaling Eyeota’s commercial...
Amobee expands global leadership team
Amobee is expanding its executive leadership team with the appointment of Chad Bronstein to Chief Revenue Officer North America and Philip Smolin (pictured) to Chief Strategy Officer....
Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’
Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’...
The programmatic future lies in trust & transparency
The next phase of ad tech will revolve around two major themes – control and transparency. These elements will allow agencies and advertisers to be...
