Ogilvy Sydney elevates Jenny Mak to CD role
Jenny Mak has been promoted to the role of Creative Director, Ogilvy Sydney working alongside the agency’s 40-strong creative team, and in close collaboration with...
Category: Asia
KRDS bolsters team with 4 new hires
KRDS Singapore recently appointed Muhammad Hidayat as an Account Director to head the account servicing team. Mr Hidayat, who was with Carbon Interactive, has previously worked...
What Are Consumers Spending for Valentine’s Day?
A fascinating new report and corresponding infographic from Forbes and Statista are helping marketers better understand how the Valentine’s Day holiday translates to spending among...
#sowhoknew: Why female entrepreneurs can lead future business success
A few weeks ago, I wrote an article on Inc about U.S entrepreneurship being at a 40-year low. Research suggests that there are are some...
Isobar China bolsters organisational structure & management team
Isobar China Group, Dentsu Aegis Network’s digital agency, has made a strategic integration plan and a series of management appointments. The group will establish four cross-agency...
Geometry Global rolls out new brand identity & logo
Geometry Global, a brand experience agency operating in 56 markets around the world, 19 cities in Asia Pacific, today unveiled a new brand identity reflecting...
Golin HK names new digital lead
Interpublic Group agency Golin has hired industry leader Ema Linaker as Digital Executive Director in Hong Kong. Ms Linaker brings fresh thinking and skills, including mapping...
Upstream Unveils Evolved Mobile Marketing Promotions Offering ‘Next Gen Promos’
Mobile commerce platform Upstream has just announced the launch of Next Gen Promos, an evolution of its existing marketing promotions. The service, we’re told, now...
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in entertainment fields than...
Malaysian online shoppers prefer to shop via desktop: iPrice
Research provides a deeper look at the e-commerce habits of shoppers. Via DNA
Focus on strengthening software testing ecosystem
Having spent 9 years building foundation for the software testing ecosystem, MSTB passes responsibility on to MDEC to drive it further while it refocuses on its...
Sponsored Data Can Evolve to Take Mobile Marketing to New Places, Says Strategy Analytics
Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says Strategy Analytics. According to the...
#sowhoknew: LinkedIn tips from a real Rock Star – Mitch Malloy
Mitch Malloy has had a glittering career as a singer and producer dating back to the 80’s. As a solo artist he has released nine albums...
#2018Trends: Integration of data, tech & creativity is still key
2018 is the year to realise the promises of effectively integrating data, tech and creativity to truly understand consumer journeys, and engage audiences in meaningful...
Programmatic budgets rise as brands seek greater control: Study
Brands are continuing to increase their ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency, a new study from the World...
Wendy Clark named Global President & CEO of DDB Worldwide
Wendy Clark has been appointed as President and CEO of DDB Worldwide. Ms Clark succeeds Chuck Brymer who will assume the title of Chairman. Both...
