Chinese marketers moving business to local agencies: R3
China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope...
Category: Asia
Vicks Philippines redefines ‘family’ in touching new ad
Vicks has launched a heartwarming online video entitled Learning to Love #TouchOfCare, which reinforces the brand’s belief in the power of care. A single act of...
Data pick of the day: Content key for millennial’s purchase journey
While search engines and TV ads remain the most important brand discovery channels for millennials, unlike the Gen Xers or Baby Boomers, new types of...
‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content
YouTube star Logan Paul. Pizza magnate John Schatter. Fox News provocateur Sean Hannity. Brands looking for safe harbor have had a tough time finding it...
Merchantrade Asia disrupts itself, eye on banks next
With a million customers and US$3.8bil flowing through its ecosystem, Merchantrade sees a digital future beckoning. Via DNA
Week in Review: Merchantrade’s journey to become a disruptor bears watching
Can a traditional money services provider disrupt its own business – and then aim for the banks? Merchantrade Asia is looking to do just that....
Merkle Releases Its Q4 2017 Digital Marketing Report
Just in time for the weekend, new reading material from Merkle that should be a page turner for those in the advertising and marketing worlds....
B2B marketers targeting key influencers too late: Report
Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the...
Paul Soon named CEO for MullenLowe SEA
MullenLowe Group has integrated its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia. The hyperbundled agency will unite the MullenLowe creative communications...
Edelman gets new ECD and Chief Strategy Officer in Singapore
Edelman, a global communications marketing firm, made two major appointments in its creative strategy and planning expertise to enhance its overall Integrated Brand, Reputation and...
Dentsu Aegis Network opens new APAC HQ
Dentsu Aegis Network officially opened its new Asia Pacific headquarters in Guoco Tower at the Tanjong Pagar Centre. The new offices will house all of...
Engel & Völkers Sherman Oaks Brings Cryptocurrency to Real Estate
As cryptocurrency makes its presence more well known in 2018, Engel & Völkers licensed partner Ashish Trivedi has elected to get involved. As a premium...
After folding in print, Self’s 8 million Snapchat users are more than on its website
Fitness magazine Self folded its print edition at the end of 2016 as part of a consolidation of Condé Nast’s magazines. But since then, editor-in-chief...
#sowhoknew: Our children are ‘Living for Likes’ – should we limit their social media usage?
The Children’s Commissioner for the UK recently claimed that Snapchat should be banned because it has “addictive elements”. This comment is on the back of...
Facebook launches Marketplace in Singapore
Facebook has launched Marketplace in Singapore. Marketplace is a single place on Facebook that makes it easy to discover, buy and sell goods locally. Karandeep...
Eyeota receives US$12.5 million in Series B funding
Eyeota, the audience data platform, has secured a USD12.5 million Series B funding to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia...
