Digiday Research: Transparency and campaign performance are media buyers’ top concerns
At the Digiday Media Buying Summit last month in New Orleans, we sat down with 63 media-buying executives to learn their biggest concerns about the...
Category: Asia
HMD Global releases value driven dynamic duo
Two new Nokia phones make a splash with a focus on value. Via DNA
Are Malaysian SMEs ready for Industry 4.0?
Local SMEs need to change their mindsets or risk getting left behind. Via DNA
Bandai Namco Entertainment picks VML for creative duties
VML Singapore has been appointed by BANDAI NAMCO Entertainment Asia Pte. Ltd. as its creative agency for their first-ever regional brand campaign. A global publisher...
UM names its first global brand safety officer
UM, the full-service marketing and media agency network of IPG Mediabrands, has appointed Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl...
Kristina Luburic to lead Ogilvy CommonHealth Australia as GM
Healthcare specialist agency Ogilvy CommonHealth Australia, has promoted Kristina Luburic to the role of General Manager, Ogilvy CommonHealth Australia. Previously Director of Medical Communications, Ms Luburic...
M&C Saatchi acquires creative agency Scarecrow
M&C Saatchi Worldwide is strengthening its presence in India with the acquisition of the agency, Scarecrow. Mumbai will be M&C Saatchi’s second office in India; its...
First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud
MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification...
‘We’re not chasing audiences’: Eurosport on its pivot to streaming
Broadcaster Eurosport wants to pivot from a second-tier sports channel to a top-level streaming service. The switch is the only strategy the business believes it...
Digerati50: Infused with the ‘Boleh’ spirit
Patrick Grove keeps pushing it as he seeks to help shape the Digital Economy not just in Malaysia, but Southeast Asia as DNA’s only 3-peat...
Code Army unlocks the code behind a good startup
Lists its picks for the Khazanah KNEO programme and elaborates on what makes them special. Via DNA
Advertisers will spend 40.2% of their budgets on online in 2018
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from...
Taboola partners with Chinese telco maker ZTE
Taboola, the content discovery platform, will partner with both mobile carriers and Original Equipment Manufacturers (OEMs) to power content discovery on Android mobile devices. Taboola has...
PropertyGuru rolls out new brand identity
PropertyGuru Group, Asia’s online property platform, launched a brand refresh, with an invitation to property seekers to ‘Look Forward To Home’. This refresh builds on PropertyGuru’s...
Campaigns & Grey appoints Client Services Leader
Campaigns & Grey has promoted Mary Meledie “Meldy” Warren to Senior Vice-President for Client Services, effective April 2018. Meldy, in her newly created role, will...
Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and consumer engagement platform Swrve. Augmented...
