It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels
The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile...
Category: Asia
Digiday Research: Publishers look to branded content and video to grow revenues
At the Digiday Publishing Summit last month in Vail, Colorado, and at Digiday Publishing Summit Europe in Monaco in February, we sat down with 133...
Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices
Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in...
Speed of change is biggest challenge for CMOs
The global CMOs of 18 leading brands have identified the speed of change in the digital space as one of the biggest challenges they face...
innisfree Malaysia uses QR code to launch its Beauty Green Tea Hydrating Station
The Green Tea Seed Serum has long been synonymous with Korea’s natural beauty brand: innisfree. The brand has innovated once more and is launching its new Green...
OMD Hong Kong boosts leadership team
OMD Hong Kong has named key leadership appointments as a result of the agency’s continued growth. Gary Wong, previously the General Manager for OMD Hong Kong,...
Ruder Finn Asia named communications partner for unbound 2018
Global innovation festival organiser, unbound, has named Ruder Finn Asia as its official communications partner for innovfest unbound 2018, to be held in Singapore on 5-6...
Digerati50: ‘The bigger the problem you solve, the more money you make’
Albert Alexander is leading his AI company, Glueck Technologies, onto the world stage with technology literally out of a science fiction movie. Via DNA
Week in Review: How powerful will social media be in influencing Malaysia’s GE14?
DNA collaborates with Multimedia University to gauge whether social media will influence readers when they vote in GE14 next month. Via DNA
The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser...
Digiday Research: Brands are relying less on retailers
At the Digiday Retail Summit in February in Austin, Texas, we sat down with 53 retail executives to learn about how Amazon affects their businesses....
How advances in automation impact programmatic
The programmatic ecosystem has evolved significantly in only a few years. Personalised retargeting in particular has driven the fastest growing segment of digital advertising. Automation...
NAC picks Ogilvy Singapore as PR agency on record
Ogilvy has been appointed as Public Relations Agency of Record for Singapore’s National Arts Council (NAC), following a competitive pitch. The appointment builds on the agency’s...
State Street Global Advisors names Marketing Head for Asia
State Street Global Advisors, the asset management arm of State Street Corporation, has appointed Ellen Tsang as head of Marketing for Asia ex-Japan, effective April 3,...
PubMatic and Sizmek partner on transparency
PubMatic, the publisher-focused sell-side platform (SSP), has signed a global supply path optimization (SPO) partnership with Sizmek, the independent buy-side advertising platform. Sizmek now includes PubMatic...
Follower Fraud: Stopping The Latest Scare In Its Tracks
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency...
