#sowhoknew: The 7 best/worst April Fool’s pranks of 2018
In a World dominated by fake news you would be forgiven for thinking that April Fool’s Day was just like any other day of the...
Category: Asia
Tesco encourages Malaysians to reuse shopping bags
Tesco Malaysia has launched ‘The Unforgettable Bag’ – a revolutionary new bag design that is the centrepiece of a campaign to help reduce single-use plastic...
Lotame boosts global executive team in APAC
Lotame, the independent data management platform (DMP), has strengthened its global executive team across APAC and EMEA, elevating three team members to key roles. In...
Starcom Singapore appoints Director, Performance
In an investment in talent, Starcom Singapore has hired Bhavna Shewakramani to the role of Director, Performance with immediate effect. Ms Shewakramani transfers from Performics...
New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018
This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across...
Publishers that mastered fleeting news feed video views try to master appointment viewing
In the autumn of 2015, when CNN launched Great Big Story as its distributed media play, the Facebook news feed was where the action was....
Global viewability improves for video but display lags: WFA
The WFA has found that the reported average viewability from MRC accredited companies for display is just under 50 per cent with video averaging 60...
Cadbury brings the joy of the Easter Egg Hunt to Aussies
Cadbury, via creative agency Ogilvy Melbourne, has launched a social experience for Facebook Live, bringing the joy of a Cadbury Easter to all Australians. ‘The...
KRDS launches Instagram agency GramLab
The social agency KRDS has launched a new sub-agency, GramLab, a sub-agency of KRDS that will specialise in crafting brand & communication strategies specifically for...
Oath rolls out ‘Every Look’ access for mobile header bidding
Oath has unveiled a new Super Auction mobile header bidding solution which now offers a unified ad auction with ‘every look’ access, empowering in-app publishers...
MaGIC, SIHUB ink startup-focused partnership
It just got easier for startups in Malaysia and Vietnam to expand into each other’s markets thanks to the MaGIC-SIHUB agreement. Via DNA
Week in Review: Grab-Uber merger throws down gauntlet to Go-Jek
Go-Jek was supposed to go on the offensive with its impending SEA expansion but the Grab-Uber merger changes that. Via DNA
Apply for a complimentary pass to the Digiday Programmatic Marketing Summit Europe
The post Apply for a complimentary pass to the Digiday Programmatic Marketing Summit Europe appeared first on Digiday. Via DigiDay
First Look: Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index
As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the first-ever shortlists of the MMA...
Essence bolsters senior leadership team in APAC
Essence, a global data and measurement-driven agency and part of GroupM, has appointed Kingshuk Mitra and Monica Bhatia to bolster its APAC leadership team. The appointments...
Havas Jakarta bags creative AOR for Honda CB 150 Verza
Havas Jakarta has been appointed the creative AOR of Honda CB 150 Verza, a motorcycle brand. The pitch process, which concluded in November, involved three...
