PropertyGuru rolls out new brand identity
PropertyGuru Group, Asia’s online property platform, launched a brand refresh, with an invitation to property seekers to ‘Look Forward To Home’. This refresh builds on PropertyGuru’s 10-year industry experience and technology heritage and marks a new phase in the company’s transformation journey from a regional property media powerhouse to a high-growth technology company. It includes revamped websites and mobile apps and a new brand identity.
PropertyGuru Group Chief Executive Officer, Hari V. Krishnan, said, “Millions in Southeast Asia have searched and found their homes with us. That’s both a privilege and a responsibility. As we look forward to the next decade, we recognise that people not only want the home finding and buying processes to be simpler and faster, but also expect highly-customised solutions to meet their needs and challenges.”
Mr Krishnan continued, “With our revamped websites and apps, the more you use our platform, the more it becomes your platform. The experience for every user will be unique, as we learn more about their preferences. As such, this brand refresh marks PropertyGuru’s transformation into a full-fledged tech brand.”
PropertyGuru Group Chief Marketing Officer, Bjorn Sprengers, added, “People’s expectations of exceptional user experience have been shaped in recent years by great technology brands. We felt that it was time for the property industry to catch up.”
He continued, “‘Look Forward To Home’ embodies the aspiration of all property seekers in Asia – that of finding and owning their very own home. Our updated brand identity, especially our new logo, takes inspiration from where we’ve been, and boldly signifies where we’re heading as a brand.”
The Group will roll out its updated brand identity across Singapore, Malaysia, Indonesia and Thailand throughout 2018.
The post PropertyGuru rolls out new brand identity appeared first on Digital Media Marketing News.
