Tourism New Zealand calls on PM Jacinda Ardern to #getNZonthemap
Tourism New Zealand and Augusto have called on influential Kiwi figures, Prime Minister Jacinda Ardern and comedian Rhys Darby for a new campaign to encourage...
Category: Asia
Daniel Wellington picks iProspect as digital AOR
iProspect Hong Kong, part of Dentsu Aegis Network, was appointed as digital agency of record for Daniel Wellington APAC – a lifestyle brand with Watches...
Cameron King appointed IAB Australia Chair of Board
IAB Australia named Cameron King, Managing Director of Digital Revenue at News Corp Australia as Chair of its Board effective immediately. Mr King will serve as Chair...
Essence strengthens senior leadership team in APAC
Essence, a global data and measurement-driven agency and part of GroupM, has made two additions to its APAC leadership team, with Daphne Goh joining as Vice...
#sowhoknew: The death of the Credit Card – what else will become obsolete?
Bob Dylan once sang “the times they are a changin” and given that we live in exponential times this has never been more true. A...
Unilever and WPP launch in-house collaboration in Singapore
Unilever and WPP have launched an on-site collaboration with Unilever Foundry and its startup community. The initiative sees the creation of a flexible new Team...
JWT Sydney bags NSW Rural Fire Service account
The NSW Rural Fire Service has re-appointed J. Walter Thompson Sydney as its creative agency for the next three years, following a competitive pitch. The...
OMG Vietnam bolsters leadership team
As Omnicom Media Group enters its tenth year of operations in Vietnam, the company has refreshed its vision and strategic approach through a series of...
7 Mixed Reality Technology Options for Marketers
The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed reality experiences are powerful tools...
In the UK, broadcasters don’t yet see Netflix as a rival
Netflix is casting a shadow, not just in the U.S. but globally, boasting an $8 billion (£6 billion) content budget that in the U.K. far...
How to handle negative comments on social media
For many brands, social media plays an integral role in the customer experience. With the vast availability of channels, consumers now leverage social media as...
Global advertisers demand reform of digital ad ecosystem
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands...
Changi’s ‘Be a Changi Millonaire’ promotion returns
Luck has never been more pervasive at Changi Airport as the group celebrates the return of its iconic ‘Be A Changi Millionaire’ shopping promotion with...
Data pick of the day: Gen Z & Baby Boomers drive multi-networking
With the rise in the number of different social media networks, 2016-2017 witnessed a considerable slowdown in the trend of a number of accounts held...
Global Startup Ecosystem Report 2018 provides insight into Malaysia
2018 report delves deep to benchmark Malaysian performance against startup ecosystems worldwide. Where does Malaysia stand? Via DNA
Celcom upgrades billing system
Consolidating multiple billing systems into a single converged system. Via DNA
