CA Technologies appoints Gene Ng as VP of security for APJ
Will help customers make security a competitive advantage. Via DNA
Category: Asia
Digiday Research: C-level publisher executives bank on branded content for growth
At the Digiday Moguls Summit in March in Vail, Colorado, we surveyed 33 C-suite publisher executives on how they expect to grow revenues in 2018....
Is general display advertising back in Australia?
Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the...
KFC engages NRL fans via new fan engagement app
KFC has launched KFC Viewer Verdict, the ultimate fan engagement platform which empowers fans to play a real-time fan-version of the NRL video referee. KFC...
Text100 Malaysia appoints new Creative Director
Global marketing communications agency, Text100, has appointed Joos Khor as its new Creative Director for Malaysia. Leading the Malaysian Creative Team, Mr Khor is tasked to oversee...
Tangrams announces 2018 shortlist
Tangrams, APAC’s regional effectiveness and strategy awards, has announced 167 shortlisted entries for 2018. Joe Pullos, Spikes Asia and Tangrams Festivals Director commented, “Every year...
Huawei moves up on Forbes Most Valuable Brands of 2018
Ranked 79th, it’s China’s only company to be featured in the global list. Via DNA
‘Do it first and ask for forgiveness later’
The Malaysian fintech scene needs more supportive regulation to thrive say panellists at the recent Cyberjaya Startup Summit. Via DNA
Digiday Research: Companies monitor revenues and user opt-ins post-GDPR
At the Digiday Hot Topic: GDPR event in May in London, we surveyed 22 companies on what metrics they are examining to gauge the effect...
China accounts for 3 fastest rising brands globally: BrandZ
Bingeing on Netflix boxsets, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of...
Everything marketers need to know about ad fraud & how to deal with it
The extent of ad fraud – which was forecast to cost brands $16.4 billion globally in 2017 – confirms just how crucial it is for...
Hahn gets Australians connecting over ‘beer banter’
Australian beer brand, Hahn, launched a new brand platform this week; ‘Hahn – Now You’re Talking,’ positioning itself as the beer that celebrates conversations between...
Reprise names APAC MD
IPG Mediabrands, the global media arm of Interpublic Group, has appointed Ben Poole as Managing Director for Reprise Asia-Pacific. Reprise is IPG Mediabrands full-service digital-first...
GDPR mayhem: Programmatic ad buying plummets in Europe
The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin. Since the early...
AirAsia Group sees revenue grow 15% y-o-y to RM2.56bil
Supported by strong load factor of 87% and 16% increase in passengers to 10.65 million compared to 1Q17. Via DNA
Lawyers for Liberty crank up heat on MCMC
Lawyers for Liberty urge new Malaysian Communications and Multimedia Minister to investigate Malaysian Communications and Multimedia Commission for wrongdoings. Via DNA
