Daniel Wellington picks iProspect as digital AOR

iProspect Hong Kong, part of Dentsu Aegis Network, was appointed as digital agency of record for Daniel Wellington APAC – a lifestyle brand with Watches at its core.

Under the appointment, iProspect will provide digital media planning for Daniel Wellington across key markets including Japan, Hong Kong and Taiwan with the Hong Kong office acting as the regional hub.

Allen Chen, Regional Marketing Manager of Daniel Wellington APAC said, “iProspect demonstrated a strong understanding of our business and just like us, they have great ambition and energy. Most importantly, we were impressed with their performance expertise and strong network coverage. We are excited by the journey ahead together with iProspect as we continue to build on our strong momentum.”

“We are honoured to be appointed as Daniel Wellington’s choice of partner. It is a true testament to their confidence in our performance and digital marketing solutions. We are very much looking forward to helping Daniel Wellington accelerate their growth in the region,” said Lawrence Yang, Managing Director of iProspect Hong Kong.

“Daniel Wellington is a young and exciting brand, as soon as we knew they were looking for a marketing partner in the region, we wanted to be part of that journey. Ecommerce is growing at 30 per cent year on year in APAC and it has been a key focus for us as a business. We have invested significantly to develop our solutions to help our clients stay ahead in the fast-moving digital economy and we are delighted to have Daniel Wellington on board.” said Saron Leung, Head of Business Development & Strategy of iProspect Hong Kong.


The post Daniel Wellington picks iProspect as digital AOR appeared first on Digital Media Marketing News.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.