Brands’ Lame Attempts at Trending Hashtags
Brands are always trying to be part of social media conversations. But it doesn’t work if it’s forced. Check out these cheesy example of brands...
Category: Asia
Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Source: ClickZ Asia
Standard Chartered Matches Facebook Likes to Raise Money for Charity
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook....
WWE’s Social Media Muscle Sends Glenn Beck Running
Conservative media personality Glenn Beck might have made a big mistake when he referred to World Wrestling Entertainment fans and performers as “stupid wrestling people.”...
Study: Mobile Ads ‘Irk’ College Students with Smartphones
A new report from Ball State University finds that college students are dumping their cell phones for smartphones at a rapid pace. But during the...
Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
Did Real-Time Marketing Jump the Shark at the Oscars?
There’s already a backlash against real-time marketing, which was seen last night during the Oscars, points out Edelman’s David Armano. Via digiday,com
Market Place by Jasons celebrates little joys
Hong Kong – The posh supermarket’s new campaign by Grey reminds city-goers to treasure precious life moments. Source: Marketing Interactive
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
Glass Aside, Google Had Other News This Week Too
After thoroughly hyping Google Glass this week, it would have been hard to tell if Google had any other announcements worth covering. Technically, the Internet...
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
Petition to Legalize Cell Phone Unlocking Gets 100K Signatures
The White House petition initiated to undo the questionable policy change outlawing new cell phones from being unlocked reached its goal. The petition had to...
PayPal Chasing Square Deeper into Europe
PayPal has confirmed the launch of a European version of its PayPal Here mobile payments service for small merchants. The move comes as leading rivals...
Why Big Brands Fell Out of Love with Check-Ins
National brands find that the biggest value in check-ins is the data. Other than that, the marketing opportunities are minimal. Via digiday,com
Visa Rolls Out Visa Ready Partner Program
On Friday, Visa formally launched a new partner program designed to “accelerate the introduction of innovative payment solutions globally.” As the global migration from cash...
StanChart pumps marathon up on Facebook
Hong Kong – Standard Chartered Hong Kong has raised more than HK$75,000 by matching Facebook likes for this weekend’s marathon. Source: Marketing Interactive
