McCann shakes up top management
Malaysia – Tony Savarimuthu steps down as CEO of McCann Worldgroup Malaysia to head new agency MerdekaLHS. Source: Marketing Interactive
Category: Asia
Aberdeen decodes investment jargon
Singapore – Global investment management group Aberdeen Asset Management has rolled out a campaign targeting potential investors. Source: Marketing Interactive
JWT wins all three Indosat brands
Jakarta – JWT Jakarta was appointed as the sole brand agency of telecommunications company PT Indosat. Source: Marketing Interactive
Are You Prepared for Visual Social Media Marketing?
Images are the key to breaking through the clutter of social media. Here are three opportunities to take advantage of this trend. Source: ClickZ Asia
What the Google-Qihoo Partnership Means for Marketers
Search marketers are already using Google AdWords to buy Qihoo ads in China. Source: ClickZ Asia
Hong Kong Broadband Network picks Hotmob
Hong Kong – The mobile agency was appointed to handle strategic advertising development for HKBN’s newly acquired Wi-Fi service. Source: Marketing Interactive
Tablet owners open to in-app advertising
Hong Kong – Advertising within apps for banks and retailers are garnering most interest from consumers, a GfK study found. Source: Marketing Interactive
Bintan expands conference offering
Indonesia – Luxury hotel Bintan Lagoon Resort has announced plans to open a new conference centre by the end of February 2013. Source: Marketing Interactive
Next Digital hires two more senior creatives
Malaysia – Next Digital expands team further with two senior hires in its creative team. Source: Marketing Interactive
Snap Mobile secures Skype and car.com
Hong Kong – The mobile advertising firm extends its reach to the mobile apps of Skype and car.com, along with other expansions in its advertising...
Is Viewability Really a Big Problem?
Depending on who you talk to, viewability is either a huge problem or completely overblown. Via digiday,com
Woz Wonders When Apple’s Next Big Innovation Will Come
Steve Wozniak, the man who co-founded Apple with Steve Jobs in 1976, is worried about the iconic Mac maker. Speaking with Bloomberg this week, Wozniak...
3 Questions to Ask Before Embarking on a Blogger Outreach Strategy
Consider these approaches to improve your online media relations. Source: ClickZ Asia
Square Launches Cutting Edge ‘Business in a Box’
Square has delivered a cutting edge point-of-sale solution to physical retailers with the unveiling of its new “Business in a Box.” According to the mobile...
GroupM debuts mobile marketing system
Beijing – The group’s mobile agency mJoule debuts what it claims to be the country’s first real-time mobile campaign management system. Source: Marketing Interactive
Leo Burnett wins global brief for Pfizer
Global – Pfizer consumer health has tapped Leo Burnett as its global creative agency to handle its over-the-counter product, Nexium. Source: Marketing Interactive
