Mobile App Revenues May Exceed $25 Billion in 2013
2013 will be a banner year for mobile app revenue. That’s according to the latest research and industry projections from Gartner. If the projections manifest,...
Category: Asia
Why Agencies Can’t Work from Home
If there’s one business that relies on daily, in-person interactions, it’s the agency. Via digiday,com
Don’t Let Social Media Scare You Away!
Let me explain the differences between Weibo and WeChat from a marketer’s perspective. Source: ClickZ Asia
Is Real-Time Marketing Real?
MasterCard’s Adam Broitman , Edlelman’s David Armano and Ford’s Scott Monty ponder moving fast in marketing. Via digiday,com
Online Gambling Not a Sure Bet in New Jersey After All
There’s been a setback for New Jersey’s attempt to become the third state in the nation to legalize online gambling. On Tuesday, New Jersey joined...
Mobile Web Users Increasingly Comfortable with Mobile Ads
No one is saying that mobile ads have found their sweet spot with consumers yet, but they have at least achieved a new level of...
KBS+ Campaigns for Google Glass
Agency staffers have created a social campaign and 70 videos in the hopes of landing a pair of what’s billed as the next wave of...
The Era of Social Casino Games Has Begun
GameHouse, the Seattle-based division of RealNetworks, is betting all of its chips on social casino games. Sharing the belief that online and mobile gambling may...
WWE Trying Another Bold Social Media Experiment
WWE will present the first ever Social Media Smackdown tomorrow on live television. The program is being billed as social media television event that will...
Creating Social Hubs for Brands: Q&A With Tint Founder
Tint’s founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Source: ClickZ Asia
Aliyun Search Could Impact Baidu and E-Commerce in China
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant’s cloud unit recently, a move that could have huge implications for Baidu...
TBWA appoints DAN president
Global – TBWA’s Digital Arts Network has appointed Stuart Sproule as president of its worldwide operations and global digital accounts. Source: Marketing Interactive
Rethinking Burger King’s Twitter Mishap
The brand had its account hijacked, but that might ultimately have worked in its favor. Via digiday,com
New Jersey Legalizes Online Gambling
In recent weeks, MMW has dedicated ample coverage to the quest for legalized online gambling in the states of Nevada, Delaware, and New Jersey. On...
Infographic Exposes European State of Mobile Advertising
Advertising automation company Rubicon Project has just published a new infographic that provides a comprehensive overview of the European market for mobile real-time bidding (RTB)....
A Closer Look at Audience Buy in China
This buying concept essentially changes the operating model between brands, media agencies, and publishers. Source: ClickZ Asia
